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L'Forma Project

Athleta

GAP INC.

Athleta is a women's performance and lifestyle apparel brand, part of Gap Inc., designing versatile activewear for movement — with a national retail footprint that calls for consistent, repeatable finish quality.
Location
Nationwide

L'Forma delivered specialty plaster finishes — Venetian plaster and Roman clay — for Athleta across more than 40 locations nationwide, bringing consistent, warm, textured walls to the brand's retail rollout. Working with Sargenti Architects on roughly eight-week cycles per store, L'Forma provided the reliability and repeatable quality a national retail program demands, holding a single flawless standard from coast to coast.

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What we did
Walkthrough Video

GAP INC.
Interior painting, wallcovering and resinous flooring by L'Forma at 29 Jay Street, DUMBO Brooklyn
Brooklyn, NY

29 Jay Street

Architectural and intumescent painting by L'Forma at the New Museum, New York
New York, NY

New Museum

Custom metallic paint finishes by L'Forma at the Skin1004 store, New York
New York, NY

Skin1004