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L'Forma Project

La Double J

La Double J

La DoubleJ is an Italian luxury fashion and lifestyle brand founded by J.J. Martin, celebrated for its bold, maximalist prints across apparel, homeware, and accessories — a sensibility that demanded an equally expressive plaster finish.
Location
New York, NY

L'Forma collaborated directly with La Double J's Italian design team to replicate a bespoke Venetian plaster finish for the brand's New York boutique. Working with Space 4 Architecture, our craftsmen matched the exact texture and tone specified from Italy, bringing authentic Old-World plaster character to a modern luxury retail space — completed in a single month without compromising the finish's depth or precision.

What we did
Walkthrough Video

La Double J
Interior painting, wallcovering and resinous flooring by L'Forma at 29 Jay Street, DUMBO Brooklyn
Brooklyn, NY

29 Jay Street

Architectural and intumescent painting by L'Forma at the New Museum, New York
New York, NY

New Museum

Custom metallic paint finishes by L'Forma at the Skin1004 store, New York
New York, NY

Skin1004